Sunday, March 18, 2012

Exclusive: Maker Studios CEO Letter to YouTube Partners About Transparency

A firestorm is raging through the YouTube community as a leaked image from Maker Studios' partner analytics tool makes the rounds around the 'net.

YouTube provides analytics information to its networks, but they have no obligation to share with their partners.

In an unprecedented move, Maker Studios CEO Danny Zappin sent out a private email to Maker Partners announcing a full transparency policy, so that creators can know exactly how much gross revenue their videos are earning before Maker takes its cut.

Tubefilter obtained a copy to publish the letter in its entirety, which we've included below, along with a screenshot of the analytics dashboard:


Related News:
  1. Maker Studios Raises $1.5M For Creator-Founded YouTube Studio
  2. Machinima, Maker, Vevo Top comScore’s YouTube Rankings
  3. One Billion Music Videos Viewed on YouTube Every Month

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