Your Website - Make The Best of Your Marketing Tool

Generally a website is budgeted for and created as a marketing tool (or in some cases as a customer tool, e.g. a membership site or a support site). So, on that basis - thinking about the marketing aspect - surely the idea is to create something that firstly attracts visitors and then through a process converts them into leads and customers? Why then do we get hung up about the style and type of website that you have, over a much bigger consideration?

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